Brand Marketing & Design
Baseball Resource Group, Inc.
Project Information
Baseball Resource Group, Inc.
Non-Profit
Ongoing
The Challenge
Baseball Resource Group, Inc. (BRG) was founded with a mission to support young athletes, coaches, and communities through baseball and softball programs. As a startup nonprofit, they needed a strong brand identity, professional marketing materials, donor engagement strategies, and a structured CRM system to manage fundraising, sponsorships, and community outreach. Without an existing foundation, every aspect of their branding and operations had to be developed from scratch.
In addition to establishing a recognizable logo, an engaging website, and sponsorship packages, BRG also required a robust donor and program management system to streamline communication and fundraising efforts. They needed a customized Salesforce Nonprofit Cloud implementation to organize their growing database of sponsors, donors, and event participants effectively.
Building a Strong Brand Identity
Develop a cohesive brand presence, including a professionally designed logo, color palette, and marketing materials to establish credibility.
Establishing a Digital & Social Presence
Create and manage an engaging website and social media platforms to connect with athletes, sponsors, and the baseball community.
Sponsorship & Growth Strategy
Develop sponsorship packages, business planning materials, and fundraising strategies to secure partnerships and financial support.
Implementing Salesforce Nonprofit Cloud
Set up and configure Salesforce Nonprofit Cloud to track donor contributions, manage sponsorship relationships, and optimize fundraising efforts.
The Solution
BrandsBeCause worked with Baseball Resource Group, Inc. to build their brand identity, online presence, marketing strategy, and donor management system from the ground up. A professional logo and branding system were designed to create a recognizable and impactful nonprofit presence. To support fundraising and outreach efforts, we developed sponsorship packages, business plans, and print materials that clearly communicated BRG’s mission and value to potential donors and partners.
A fully functional website was created, offering essential resources for players, coaches, and supporters while serving as a hub for events and sponsorship opportunities. Additionally, we launched and managed social media platforms to engage the community, promote events, and build a loyal following. Event graphics and marketing materials were designed to ensure a polished, professional look for fundraisers, camps, and tournaments.
To help BRG streamline donor management, track sponsorships, and enhance fundraising efforts, we implemented Salesforce Nonprofit Cloud, configuring it to manage donations, automate sponsor communication, and generate detailed reports on donor engagement. This system has provided BRG with better data insights, improved donor retention, and a more organized approach to fundraising and outreach.
Through strategic branding, digital engagement, and the integration of nonprofit CRM solutions, Baseball Resource Group, Inc. has grown into a respected organization, making a lasting impact on the baseball and softball community.
