Campaign Design
CX Collective
Project Information
CX Collective
B2B Technology
2022-2023
The Challenge
CX Collective by Ty Givens needed a strategic campaign to drive B2B retail consultations focused on customer experience improvements ahead of the holiday season. With small and medium-sized retailers facing increased customer demands during the busiest shopping period of the year, the goal was to position CX Collective as the go-to expert for streamlining systems, optimizing customer interactions, and enhancing operational efficiency. To capture leads and reach decision-makers, the campaign required a high-value lead magnet, a multi-platform social media strategy, and highly targeted ad campaigns designed to engage retail professionals responsible for implementing CX solutions.
Developing a High-Value Lead Magnet
Created a downloadable Holiday Readiness Guide for retailers, providing actionable strategies to improve customer experience and drive engagement before peak shopping season.
Social Media & Ad Campaign Strategy
Designed and executed a social media campaign across LinkedIn, Facebook, and Instagram to promote the guide and CX consulting services, targeting retail professionals and decision-makers.
Targeted B2B Ad Campaigns
Implemented precision-targeted ads designed to reach retail executives, operations managers, and customer experience leads, increasing qualified inquiries for consulting services.
The Solution
BrandsBeCause partnered with CX Collective by Ty Givens to craft a results-driven B2B holiday campaign, ensuring retailers had the tools and expert support needed to improve their customer experience before the holiday rush. The campaign centered around a Holiday Readiness Guide, a valuable lead magnet designed to educate, engage, and convert prospects into consultation bookings.
To maximize reach and engagement, we launched a social media campaign that leveraged industry insights, data-driven storytelling, and promotional content to highlight key takeaways from the guide while positioning CX Collective as an essential resource for retailers.
Additionally, we implemented a targeted digital ad strategy focused on decision-makers in retail operations and customer experience roles, ensuring the campaign reached those most responsible for system improvements. These ads effectively drove traffic to the Holiday Readiness Guide landing page, increasing consultation sign-ups and business inquiries.
Through a strategic mix of content marketing, digital advertising, and targeted outreach, CX Collective successfully captured high-value leads, increased brand visibility, and provided retailers with actionable solutions to optimize customer experience ahead of peak shopping season.
