Campaign Design & Management
Jacalyn Williams
Project Information
Jacalyn Williams
Finance & Business
2021-2022
The Challenge
Jacalyn Williams, a finance professional and wealth strategist, set out to launch a podcast focused on financial literacy, wealth-building, and smart money management. To establish a strong digital presence, she needed custom branding, high-quality video production, and expert editing to ensure a polished and engaging experience for her audience. Additionally, she sought to recruit guests and collaborators for her podcast, requiring a dedicated landing page to streamline outreach and engagement.
Branding & Podcast Graphics
Developed a professional, cohesive visual identity, including podcast cover art, social media assets, and promotional materials to enhance brand consistency.
High-Quality Video Production
Conducted an on-location video shoot, ensuring professional lighting, framing, and production quality to create compelling, high-value content.
Landing Page for Guest Recruitment
Designed and developed a dedicated landing page to attract potential podcast guests, provide information about the show, and streamline the application process.
The Solution
BrandsBeCause worked closely with Jacalyn Williams to create a visually engaging and strategically designed podcast brand that positioned her as a leader in financial education. We started by designing custom graphics and branding assets, ensuring a consistent and professional look across all platforms.
To elevate the production quality, we conducted a full video shoot, capturing high-quality footage to produce compelling video content for both podcast episodes and promotional materials. We then provided expert video editing, incorporating captions, seamless transitions, and on-brand design elements to enhance viewer engagement.
Recognizing the importance of guest recruitment and audience expansion, we also developed a landing page that serves as a hub for potential podcast guests and collaborators. This page outlines the podcast’s mission, provides details on how to apply as a guest, and encourages networking opportunities, helping to expand the show’s reach and attract high-quality speakers.
Through branding, professional content production, and a recruitment strategy, BrandsBeCause helped Jacalyn Williams successfully launch her podcast, positioning her as an industry expert and expanding her influence in the finance space.