Social Media Management
TravelStore
Project Information
TravelStore
Travel & Tourism
Ongoing
The Challenge
TravelStore needed a cohesive and effective social media strategy that maintained their luxury brand identity while catering to both leisure and corporate travel audiences. Their goal was to increase brand visibility, gain followers, and provide consistent messaging across all platforms, including Facebook, LinkedIn, Instagram, Pinterest, and YouTube. Additionally, they wanted to spotlight travel advisors, implement a lead-tracking system using vanity phone numbers, and establish a structured content workflow that ensured high-quality, on-brand posts with seamless approval processes.
Luxury Brand Consistency
Ensure all social media content aligned with TravelStore’s luxury positioning through high-quality graphics, professional video editing, and refined messaging.
Lead Tracking & Growth
Incorporate unique vanity phone numbers to track engagement and conversions to bookings from social media, while driving organic follower growth across platforms.
Streamlined Content Approval
Set up an advanced scheduling system with an approval workflow, allowing marketing management to review, edit, and approve content at least 30 days in advance.
The Solution
To meet TravelStore’s goals, BrandsBeCause developed and implemented a structured social media strategy incorporating content creation, graphic design, and video editing to produce high-quality, brand-aligned content. A social media scheduling platform with an approval workflow was introduced, allowing for seamless review cycles and content consistency. The integration of unique vanity phone numbers enabled precise tracking of social media-generated leads, providing insights into platform performance and engagement.
Through a strategic posting schedule, TravelStore’s social media content now balances advisor spotlights, luxury travel experiences, and corporate messaging, reinforcing its industry authority and driving audience growth. This streamlined, data-driven approach has delivered consistent brand messaging, improved lead tracking, and a more efficient content workflow, ensuring TravelStore maintains its status as a leader in luxury travel.
